Property Speaks

Sumer Group identifies Indore as a key growth market; launches elite township project – Sumer Saffron Homes

Written by Administrator Monday, 10 January 2011 19:08

Company expands its geographical presence in tier 2 markets; Group to invest in projects across Indore, Goa, Pune, Bangalore, Alibaug, Pawna and Gujarat

Mumbai, 27th December, 2010: Mumbai’s renowned premium real estate developer Sumer Group today announced its first project in a tier 2 market – Indore in partnership with Indore’s well know Gorani Group. After building a wave of curiosity in Indore with their campaign – Indore goes saffron, the Group launched its elite township project ‘Sumer Saffron Homes’TM Located in the heart of the city on Kesar Bagh Road near the RTO office, ’Sumer Saffron Homes’TM aims to provide world class homes which have been thoughtfully designed after deep customer insight of the local market. Spread across an area of approximately 11acres, the project will have 11 high rise towers with more than 550 units of apartments and 12 townhouses with private landscaped podium level gardens.

Sumer Saffron Homes is a first of its kind residential project in Indore that provides customer’s a new standard of residential living that has hitherto never been available. With top-notch amenities, smart design, innovative technologies and high-end comforts, Sumer Saffron Homes will usher in a new era of lifestyle living. The entire project is based on the Saffron themes, which is synonymous with health, wealth and joy as well as inspiring positive vibes, social tranquility.

Commenting on the launch of the project, Mr. Rahul Shah, Director – Sumer Group said, “We are proud to announce the launch of our elite township project – Sumer Saffron HomesTM in Indore and invite the people of Indore to come and see for themselves what we are planning to build. We believe in Innovative and bold designs and the ‘Indore Goes Saffron’ campaign which painted the town in Saffron represents this intent of ours. Amongst the many Saffron features, the project has five anchor features represented as the Saffron Promise, namely ‘Saffron Safety’ in the form of buildings that are built to resist nature’s wrath like high winds or an earth quake, ‘Saffron Harmony’ represented by Indore’s largest podium garden that is almost the size of two football fields, ‘Saffron Privacy’ - the thoughtfully designed enclosed private swimming pool for women which ensures that the women in our homes too can enjoy the pleasures of a soothing swimming pool in private, ‘Saffron Care’ – represented in the form of internal walls with your apartment having no sharp edges so as to take care of your child’s safety and ‘Saffron Luxury’ represented by high end fixtures within your apartment including German bath fittings and rain showers’.

Mr. Narendra Gorani and Sanjay Gorani, the joint development partners for Sumer Saffron HomesTM and a successful Industrialist from Indore said “This is a dream project for us and is very close to our heart. The people of Indore are tired of ‘Me too’ products and hence it is our endeavour to offer a world class residential product to the city of Indore”. Sumer Saffron HomesTM has been designed after a lot of thought from Sumer group and external real estate advisors such as Knight Frank, Skyline Architects and U.N Kamath from Mumbai. The team put together by Sumer Group from Mumbai will hence truly bring a revolutionary product to this city. The Sumer Group believes in showing prospective buyers a tangible product to help them decide and hence have chosen to open their sale only after the sample apartment is ready along with hectic construction activity that is already in progress in the first phase of five towers. The township focuses on ten dimensions of Saffron Line namely – The Saffron Environment, The Saffron Privacy, The Saffron Care, The Saffron Luxury, The Saffron Safety, The Saffron Club, The Saffron Convenience, The Saffron Address, The Saffron Buds and The Saffron Terraces. Largest podium in Indore – Aura Safran, a separate covered pool for women, walls with curved edges for safety, world class German fittings, earthquake resistant structure, private terraces, club house that includes Gymnasium, spa, community hall etc, recreation center for kids, an area of comfort zone and located centrally in Indore all factor a worthwhile experience at Sumer Saffron Homes that pamper in a way that will change lifestyle.”

Sumer Saffron Homes comprise of more than 550 units with 2 / 2.5 / 3 / 4 BHK apartments and 12 townhouses across 11 high rise towers. Other than the anchor Saffron Features, the project also has planned for the Saffrani Circle – The club house, Saffron Buds – Children’s play area and ample open walking tracks, gardens and swimming pool. Knight Frank, the international property consultants are the advisors to Saffron Homes project. Some of the renowned projects by Sumer Group in Mumbai are - Meadow, Sahar Plaza, Wind Fall, Sumer Chambers, Sumer Plaza (Corporate Parks), Sumer Heights, Sumer Park, Sumer Saraswati and Sumer Towers (Residences) and Sumer Saffron Homes which is poised to be a monument in the heart of Indore.